## **Introduction** ► Are you worried about continuous loss-making in your business? ► Do you want your business to make a turnaround and grow rapidly? ► Do you know how J-curve helps you to succeed in business? No business has ever become big and successful without having committed any mistake. They became successful through bringing in continuous improvements in their businesses. In essence, they adopted J-Curve strategy to turn around their business. ## **What is J-Curve?** After continuous failures, when a business makes a remarkable re-entry into the market in a new avatar, it is denoted as J-Curve Growth in business. **J-Curve is a situation when a business makes a steep upward movement after the persistent downfall.** Let us understand J-Curve in the business world with the help of some examples. ## **Instagram** It started as a mobile gaming application named Burbn but failed as it was a heavy application to run on mobile phones. However, people liked the function of uploading photographs by taking selfies. It was re-launched again with the name “Instagram” with full features of photo uploading and sharing. ## **YouTube** It started as an online dating site. It failed. It was bought by Google in 2006 and it converted it into a video search engine. Today, it has become the world’s largest video sharing platform. ## **Flipkart and Amazon** They started as small online book stores. After learning from mistakes, they brought extensive changes in their business model and became what they are today. ## **Paytm** It started as a small online mobile recharge website, which was a failure. It bounced back and became India’s largest online payment platform. ## **Facebook** It started as an online rating site, named, Hot or Not. It failed because people did not want to be disliked by others in public. Learning from previous experiences, Mark Zuckerberg launched Facebook that became the world’s biggest social media platform. ## **Shopify** It was started as a snowboard equipment venture. It proved to be a failure. It was launched as an online platform for budding entrepreneurs to use this to customize their online store, build a new sales channel, manage unlimited inventory and track your sales and growth trend. ## **Groupon** It was initially launched as an online socially responsible platform to mobilize people towards any social cause. It was converted into a category crusher, where a group of people come for heavy negotiation and discounting. ## **Twitter** ODEO was a mobile application used to search and subscribe podcasts. It could not sustain itself in the market against Apple’s iTunes. It was launched again as Twitter and today it is the world’s biggest microblogging platform. ## **Starbucks** Till 1983, Starbucks sold coffee beans and coffee machines. While travelling to Europe, Howard Schultz, the founder of Starbucks got an idea to sell brewed coffee to customers. Today, it is the largest chain of coffeehouses across the world. ## **Android** Android was launched by a group of people in California in 2003 as a platform to connect the camera with the computer. When Google acquired Android in 2005, it brought significant changes in it and today, it is the single largest mobile operating system in the world. In the above example, you can observe that no business became successful in the first attempt. They had to taste the failure, before becoming successful. **Your first product is never your final product.** Your first product is meant only for testing. So, if you get failed, then do not worry. Learn from the mistakes you made and build improvement cycle.