► Do you want to know how to grow customers? ► How to convince a customer to buy your product? Every person is a salesman. When a politician is asking for votes, he is selling himself. Similarly, when a boy proposes a girl, he is also selling himself. When a lawyer convinces the judge in a court, he is also doing sales. When an employee convinces his employer, he is also doing sales. Let us study how to convince a customer just by using a simple strategy. ### **Features vs. Benefits** Always sell the benefits of a product to your customers and not the features. Feature is related to your product while benefits are related to the lives of the people. When you are selling anything to your customer, break it into the following points: ► Your product ► Impact of your product in the customer’s life Let us take some examples to understand this. ### **1. Pen** **a. Feature of the pen –** Grip of the pen is good**Benefit to the customer –** Customer’s hand will not get tired of writing with this pen as its grip is good. **b. Feature of the pen –** Pen has the Nib of German technology.**Benefit to the customer –** Handwriting of the customer will become beautiful. **c. Feature of the pen –** Pen is beautiful in appearance.**Benefit to the customer –** The pen will enhance the personality of the customer. **d. Feature of the pen –** Ink of this pen will run for a long time.**Benefit to the customer –** Customer will not have to spend money on purchasing the pen again and again. **e. Feature of the pen –** This pen is cost effective.**Benefit to the customer –** Customer will save money. Do not focus on your success; if you want to convince someone, focus on making him/her successful. ### **2. Mobile Phone** **a. Feature of the mobile –** Mobile has 4 GB RAM.    **Benefit for the customer –** 4 GB RAM will increase the speed of processing and gaming. **b. Feature of the mobile –** Mobile has 21 Mega Pixel Camera. **Benefit for the customer –** If you click a photo from this mobile, you will get thousands of likes on Facebook. **c. Feature of the mobile –** The battery of the mobile is 4000 mAh.**Benefit for the customer –** You do not need to carry a power bank or battery backup along with you. **d. Feature of the mobile –** Mobile has the display of Tough Hard Quality.**Benefit for the customer –** If mobile slips from your hand, then the screen of your mobile will not break. **e. Feature of the mobile –** Mobile has 128 GB Memory.        **Benefit for the customer –** You do not need to delete messages from your mobile due to less space. To convince someone, always try to connect with people they will automatically be convinced. Try to make your customer’s life successful and he will make your life successful.