► Do you want to bring disruptive innovation in your industry? ► Do you know the disruptive technologies of the future? Innovation should be based on disruptive technologies of the future, not on existing and old assumptions. Existing and old assumptions are based on your past experiences, while future disruptive innovation is the creation of your imagination. - Existing assumptions will only help in maintaining the business at the same level. - Disruptive innovation will help you seize the future with new technology. If you too want a big success in your business then these examples will, undeniably, help you bring essential innovation in your business. Let us understand how disruptive innovation shaped the last century and formulating present and future with the help of the following 5 case studies: ### **1. Radio & TV Technology** During 1900-10, people had only heard about the Radio with audio broadcasting. They didn’t imagine that there could be a Radio that can show pictures. But that did happen when Television was launched for commercial use in the late 1920s, disrupting the existing technology and market as never before. Disruption means 100% change Innovation in Television didn’t stop where it got started. ### **2. Disruption in Television Technology** In the last century, consistent innovation in the TV industry, as mentioned below, kept on bringing disruption, and it continues to do so. TV industry evolved as below: - CRT- Cathode Ray Tube - CRT- Color Cathode Ray Tube - Plasma Display Panel - LCD- Liquid Crystal Display - LED- Light Emitting Diode - OLED – Organic Light Emitting Diode ### **3. Disruption in Telephone/ Mobile Industry** This disruption was not limited to TV, but it did revolutionize the telephone/mobile industry in the last few decades around the world.Telephone service, during 1940-60, was very slow, before new inventions erupted disruption in the industry. Over the years, the following models of the telephone came in the market: - RCC- Radio Common Carrier - Rotary Dial Telephone - Fix Analog Phone - Portable Cordless Phone After 1990s, the phone/mobile manufacturers began introducing additional features: - In 1996, they introduced features like watch and calendar in phone. - In 2002, first camera phone with 0.3 megapixels was launched. - Then Blackberry introduced email feature in phone. - First Walkman phone was introduced substituting FM radio in 2005. - In 2008, smartphones with features like Internet, on-line TV were introduced. Today mobile phone has everything one can think of: - Calendar, Watch, Camera, - Video games, Travelling app, - Banking app, Music, Torch, Files, - T.V, Wallet, F.M, Web browser, Calculator, etc. And now mobile phones are expected to disrupt 80 % of industries by 2030 all over the globe. ### **4. Disruption by 3D Printing Technology** 3D printing technology is going to bring metamorphic changes in industries. Also known as additive manufacturing, 3D printing builds 3-dimensional objects from computer-aided design model by laying down successive layers of material. Now industries such as health care, manufacturing, automotive, aerospace, and construction are already using 3D printing technology. Even multistory building has also been built with 3D printing in China and Dubai. Advantages: - 3D printing saves a lot of time and money. - This technology is 3 times faster and 3 times bigger. - Even a car has been created from 3D printing. - Human’s organs in America have been created from 3D printing. This is known as disruptive innovation which has challenged the existing and old technology, in a way that no one could imagine. ### **5. Disruption in Car Industry** In what could be a paradigm shift in the automobile industry, Google, Tesla and Apple Inc. are working towards making driverless cars that would challenge the traditional carmakers like BMW, Audi, and Mercedes. Google has already done testing of the driverless car on the roads of California, which ensures zero chances of accident, meanwhile, Tesla’s electric cars are rapidly capturing the market share in the US. LIDAR Technology in Cars: Google is manufacturing its cars on LIDAR (Light Detection and Ranging) technology, which is a step ahead to RADAR technology. - This technology will help make real-time 3D dynamic maps. - Eyeball retina or figure print will be enough for locking /unlocking a car. Given the above disruptive innovations being witnessed in various industries, you too have to focus on bringing disruptive technologies of the future in your business to keep it in tune with potential market competition.