How to Create a Digital Presence That Dazzles
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How to Create a Digital Presence That Dazzles

Go Daddy, articulated some valuable insights on how to establish a successful online presence for your business. Let's delve into the strategies employed by GoDaddy to establish a stronghold in the market. GoDaddy, a global corporation, extends domain registration, web hosting, and other online services to businesses and individuals across the world. It's the largest domain registrar and web hosting company globally, catering to over 21 million customers and managing 84 million domains. With a presence in over 100 countries, GoDaddy caters to businesses and individuals of all sizes and industries, providing products and customer support in various languages.

As more businesses and individuals shift online, GoDaddy's global market is expanding rapidly, and the company is poised to benefit from this growth owing to its strong brand, diverse products and services, and global reach. Some of the ways that GoDaddy is catering to the global market include offering domain names in over 1,000 top-level domains (TLDs), including many country code TLDs, offering web hosting in over 150 countries, providing customer support in over 40 languages, partnering with local businesses and organizations in several countries to promote its products and services, and investing in marketing and advertising campaigns in key global markets.

Let's take a closer look at some impressive statistics of the Indian market. Go Daddy boasts a market capitalization of 1 lakh crore ($12.8 billion dollars) and serves 17 million customers worldwide, with 77 million domains under their purview. They host 10 million websites globally and employ 9,000 individuals across 100 countries. In India, Go Daddy generates a turnover of $2.6 billion and holds a 40% market share with 1 million customers. They operate with 900-1,000 employees. These numbers are a testament to Go Daddy's success in the digital realm.

Since launching operations in India in 2012, Go Daddy has become the second largest market in the world after the United States. So, how did they achieve this impressive feat? According to Mr. Arora, the key to success lies in utilizing the digital platform to expand seamlessly. He advises entrepreneurs and business owners to focus on building a strong online presence and leveraging the power of social media to connect with their target audience. By adopting a customer-centric approach and providing value to their customers, businesses can establish a loyal customer base and achieve long-term success in the digital age.

GoDaddy has a significant market share in Australia, accounting for around 40%. It provides a comprehensive range of products and services to Australian businesses, including domain names such as .com, .net, .au, and other country-code top-level domains (ccTLDs). Additionally, GoDaddy offers web hosting plans, ranging from shared hosting to dedicated servers, and various website builders that make it easy for anyone to create a website without any coding experience. The company also provides professional email hosting services, online marketing tools, such as search engine optimization (SEO), social media marketing, and email marketing, to help businesses succeed online.

To support its customers, GoDaddy offers 24/7 customer support to its Australian customers, an online knowledge base with a wealth of information on domain names, web hosting, and website building, and video tutorials that cover topics such as how to create a website and how to use its online marketing tools. These resources make it an excellent option for Australian businesses of all sizes. GoDaddy offers competitive prices, excellent customer support, and valuable resources to help its customers succeed online.

Expansion in Vernacular Languages:

GoDaddy has been expanding its reach by offering its website and customer support in vernacular languages for several years. In India, it started with Hindi, Marathi, and Tamil in 2016 and later added support for other Indian languages such as Bengali, Kannada, Malayalam, and Telugu. GoDaddy has also expanded into Spanish in Mexico and Latin America in 2018 and Portuguese in Brazil in 2021. This strategy aims to cater to a larger audience and make its products and services more accessible to small businesses around the world. By offering local language support, GoDaddy is helping small businesses build and grow their online presence with ease.

This expansion brings several benefits, including increased accessibility for businesses that don't speak English as their first language, improved customer service, and access to a new market of potential customers. Overall, GoDaddy's expansion into vernacular languages is a positive development for both the company and its customers. In India, GoDaddy offers services in regional languages such as Hindi, Tamil, and Marathi, and is planning to add more languages in the future.

Target Small Businesses:

GoDaddy is a company that specializes in catering to individuals who are starting their own businesses or those with less than 20 employees. Their focus is on startups and small entrepreneurs, and they aim to empower these individuals by providing them with the necessary tools to help grow their ideas and dreams.

One of the beliefs held by Mr. Arora, a spokesperson for GoDaddy, is that many entrepreneurs rely solely on social media to promote their businesses without having a personal domain or website. While social media can be an effective tool for marketing, it can also be risky as it is a rented property that can be closed down or removed at any time. In contrast, having a personal domain is like owning your own property that cannot be taken away easily.

To illustrate this point, owning your own home is different from renting one. You can be evicted from a rented home at any time, but you will own your home forever. In a similar vein, your domain represents your online identity and showcases who you are, what you make, and what services you offer. By having a personal domain, you have complete control over your online presence, and you can ensure that your business is represented in the best possible light.

Domain Extensions

As an AI-powered assistant, I understand the importance of domain names in the success of a business. Many entrepreneurs believe that they can start with one domain and purchase other extensions later, but this may prove challenging in the long run. It is advisable to purchase all domain extensions related to your business when starting a new business. These extensions will become your online identities as your business grows in the next 5-10 years. It also prevents competitors from taking those domains, which can pose a risk and dilute your brand if left unattended.

Choosing the right domain name and type depends on the type of business you run. The top-level domains for a successful business are .com, .in, and .org. After deciding on the domain type, the next crucial step is to select a domain name.

There are two types of domain names to choose from based on your business requirements:

1. Generic Domain Name: If you have a high transactional business and want to sell tickets, your name should be generic so that it appears in the top 10 Google searches. A high-volume business needs a generic domain name that is easy to remember and type, and it should contain keywords related to your business.

2. Exact Brand Name: If you are building a brand based on a personality's name, the domain name should be exactly the same as the personality's name. If your brand is based on an individual identity, it should come in the domain name. This way, people will search for you using your brand name, and it will help establish your brand as a trusted authority in your industry.

In specific businesses, other combinations of alphabets and numerics can also be used, but it is crucial to keep your domain name simple, easy to spell, and memorable. A good domain name can help your business stand out and attract more customers, while a bad one can hinder your growth and make it difficult for people to find you online. So, take your time, do your research, and choose a domain name that represents your brand and resonates with your audience.

Backup Your Website Frequently:

It is imperative to have a dependable backup system in place for your website's longevity. There is a common misconception that websites are automatically backed up on cloud servers, rendering manual backups unnecessary. However, this is not entirely accurate. Cloud servers have finite capacity, and it is crucial to take backup services regularly to ensure that all of your data is safeguarded. It is recommended to back up your data once a month to avoid any potential loss of valuable information. Neglecting to backup for six months or longer can result in severe data loss. Given that you are continuously adding new content and products to your website, it is essential to take a backup every month to keep your data safe and secure.

Domain name should be in the name of owner

It is a common practice for business owners to delegate the task of purchasing a domain name for their company to their employees, web developers, or business partners. However, it is imperative to consider the long-term consequences of such a payment arrangement. The ownership of a website is determined by the payment of the domain name, and if the payment is made through an employee's credit card, they may become the de facto owner of the website. This, in turn, can lead to disputes and complications in the future, especially when the employee separates from the company and refuses to transfer ownership of the domain to the actual owner or even close down the domain.

Such disputes can result in legal battles and financial losses for the company, which can be detrimental to its growth and reputation. Therefore, it is highly recommended for business owners to purchase domain names under their own names and make payments themselves. This ensures that they have complete control over the website and can avoid any potential disputes that may arise in the future. By taking this proactive approach, business owners can safeguard their interests and protect the integrity of their company's online presence.

What’s the importance of SSL Security?

After successfully launching your website, the next step is to ensure it is well protected. A crucial aspect of this is obtaining SSL (Secure Sockets Layer) certification. This security measure acts as a form of insurance against online threats such as malware attacks and viruses.

To better understand the importance of SSL certification, consider the analogy of safeguarding your home from theft by installing various security systems. Similarly, SSL certification ensures that your website is safe from unauthorized access and data breaches.

Without SSL certification, your website may not appear in search results and Google may even classify it as an unsecured website. This can cause potential consumers to leave your website to prevent any harm to their system, resulting in a significant decrease in traffic.

To maintain your credibility and protect your website, it is crucial to have SSL security in place. This security measure ensures that both you and your website visitors are protected from online threats.

What’s the need Personalized Email in Business?

In today's digital age, email has become the primary mode of communication for both personal and professional purposes. While traditional email services such as Gmail are commonly used for personal communication, they may not be the ideal option for businesses looking to establish a credible and professional identity. This is especially important for businesses with a dedicated website, as the email address associated with the website can significantly impact customer perception.

To establish a professional and personalized identity for your business, it is essential to use a personalized email address that reflects your brand. For instance, if your website is *www.matrix.in*, your email address should be something like ‘@matrix.in'. This not only adds a sense of professionalism to your business but also helps establish your business identity and gain the trust and authenticity of your customers.

Personalized email addresses offer several advantages over their generic counterparts. They not only add a touch of personality and professionalism to your communication but also help build brand recognition and recall among your customers. This can go a long way in establishing a strong brand identity and improving customer loyalty.

In summary, personalized email addresses are an effective way to establish a professional and credible brand identity, build customer trust and authenticity, and improve brand recognition and recall. As such, they are a must-have for any business looking to establish a strong online presence and build lasting relationships with its customers.

How to Choose Hosting Space?

Choosing the right web hosting for your business is a crucial decision that requires careful consideration. The type of hosting you opt for largely depends on the nature of your website and its traffic. If your website is relatively small and attracts a reasonable amount of traffic, shared hosting can be a viable option. This type of hosting involves sharing server space with multiple websites, which makes it a cost-effective option for small businesses.

However, if your website is a high-traffic transactional site with millions of visitors, dedicated hosting is more suitable. With dedicated hosting, you have the entire server to yourself, which ensures better performance and productivity than shared hosting. This is particularly crucial for businesses that require fast loading times and high traffic, such as ecommerce sites.

One of the main drawbacks of shared hosting is that it can lead to longer loading times, which can make visitors impatient and leave your website within seconds. This can have a detrimental effect on your business, especially if you rely on your website to generate revenue. Dedicated hosting, on the other hand, guarantees fast loading times and high traffic, which is crucial for keeping visitors engaged and ensuring a positive user experience.

It's important to gather feedback from your customers about the load times on your website, as this can help you identify any issues and make necessary changes to improve user experience. Ultimately, choosing the right web hosting for your business requires careful consideration and a thorough understanding of your website's needs and requirements.

Expansion Strategy of Go Daddy

Go Daddy, a popular internet domain registrar and web hosting company, has been employing various strategies to expand and scale up their business in India. One of their successful campaigns is the 'Bijness Bhai' initiative, which features the well-known cricketer MS Dhoni as their brand ambassador. This campaign has gained significant popularity amongst the Indian audience due to Dhoni's immense popularity and following.

Apart from this, Go Daddy has also established a network of resellers in tier 2, 3, and 4 cities in India. These resellers are authorized to sell Go Daddy's products under their own name and receive special discounts and commissions from the company. To ensure that customers receive the best service, Go Daddy provides customer care support to the resellers in the back end.

Furthermore, Go Daddy has launched a program called 'web-pro' that aims to enroll web developers and designers who can create and manage websites for people starting their businesses. These developers receive special incentives and discounts on products sold to customers. This program has helped Go Daddy to target and penetrate small businesses and entrepreneurs who are starting their journey towards digitalization.

Go Daddy has also learned some valuable lessons about digital identity and recommends taking dedicated web hosting space, getting a domain name early on, obtaining an SSL security cover, using personalized email services, and building a network of partners in small cities. By targeting small businesses and entrepreneurs, Go Daddy has realized the importance of providing customized solutions to meet their specific needs. This approach has enabled them to gain a significant market share in the Indian web hosting and domain registration industry.

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