Social Media Hacks That Will Blow Up Your Feed
Photo by Greg Bulla / Unsplash

Social Media Hacks That Will Blow Up Your Feed

In today's digital age, social media has become an integral part of any business's marketing strategy. It offers a great platform to connect with your audience, build your brand's reputation, and convert your followers into loyal customers. However, to achieve this, you need to have a solid social media content and strategy in place. While likes, followers, and comments are important metrics, the ultimate goal of any business is to drive business outcomes and sales through social media.

To effectively use social media, you need to develop a content lead strategy that aligns with your business goals and resonates with your target audience. This involves understanding your audience's needs and preferences, identifying the right social media channels, and creating content that engages and educates them. Additionally, you need to track and measure your social media results to evaluate your performance and optimize your strategy accordingly.

To help you build a robust content management system for social media, we have identified seven key steps that you can follow. These include defining your goals and objectives, conducting a social media audit, identifying your target audience, developing a content plan, executing your strategy, measuring your results, and refining your approach. By following these steps, you can create a social media presence that not only drives engagement but also delivers tangible business results.

Set your Goal

Having a clear goal is crucial when it comes to utilizing social media for your business. It is essential to define what outcome you are expecting from social media, and the more specific you are, the better strategy you can develop.

For instance, if your objective is to generate sales from social media, then your strategy should be to create and publish content that attracts users towards your landing page. Your content should be compelling enough to encourage users to click through to your website, increasing the chances of converting them into customers.

On the other hand, if your objective is to improve brand awareness, then your posts and content should be directed towards achieving maximum exposure for your brand. You can achieve this by creating and sharing content that resonates with your target audience, increasing engagement, and encouraging social shares, thereby expanding your reach. By focusing on these specific goals, you can create a tailored social media strategy that delivers the desired outcomes for your business.

Build Social Media Content Creation Fund

Creating a successful social media presence requires a well-defined content creation strategy. One of the most important aspects of this strategy is to build a Social Media Content Creation Fund that includes two essential parts:

Understanding your audience

To create content that resonates well with your audience, you need to have a clear understanding of who they are. This starts by identifying your target audience and paying attention to their profile, likes, dislikes, and interests. By doing so, you can identify the type of content your audience prefers and tailor your content accordingly. To achieve this, you can make use of tools like Google Analytics and social bakers that integrate multiple data sources to provide you with audience insights.

Directing content strategy based on the likeness of your users

As your social media following grows, you will need to produce more content at a faster pace. To do this effectively, you need to create a content workflow and define the roles of your social media team clearly. For instance, you can have a Content Manager who will decide the social management strategy, set an editorial calendar, and give direction for your content creation efforts. This will ensure that everyone is on the same page and working towards the same goal. You can also have Content Creators who will generate relevant content, ideas, blogs, posts, animations, videos, and graphics that will be posted on different social media platforms. Additionally, it's important to have someone responsible for checking, reviewing, and approving content to ensure that everything posted aligns with your brand's messaging and tone.

By following these steps, you can create an ecosystem for content creation that is efficient, effective, and tailored to your audience's preferences.

Social Media Listening

Social Media Listening is a crucial aspect of social media management that can help you boost your brand and reach out to the maximum audience. By implementing effective social media listening strategies, you can gain valuable insights into your audience's preferences, analyze your competitors' strategies, and discover new content ideas.

Boosting your Brand requires smart content management, just like the famous jingle "Boost is the secret of my energy." To achieve this, you need to tap into the topics that are trending in the market and resonate with your audience. By creating content on these topics, you can attract more followers and increase engagement on your social media handles.

Social media analytics is an important tool that can help you identify what your competitors are posting and which strategies are working for them. By integrating these learnings with a little twist in your brand, you can differentiate yourself from the competition and build a unique brand identity.

Audience Analysis is another critical component of social media listening that can help you understand your audience's persona. By analyzing your followers' behavior, you can determine what type of content and format they prefer, which posts they are more likely to reshare, and which posts they engage with the most.

Content Inspiration is a great way to keep your social media handles fresh and engaging. One such tool that can help you with this is "Revive an Old Post," which automatically shares your old posts on social media. By doing this, you can help users discover your popular content and increase engagement on your handles.

To develop a detailed understanding of your social media performance, you can use various tools like BuzzSumo, which can help you develop popular new web content, Tagboard, which is a listening tool that helps in researching social media content, and Animoto, which can help you create videos.

By aligning your Customer Management Software (CMS) with your social media account, you can publish your content on multiple platforms with just one click. This not only saves your time but also ensures that your brand identity remains consistent across all social media handles. However, to do this, you need to make sure that your CMS is integrated with social capabilities.

How much content to be created?

Creating content for social media platforms can be a daunting task. One of the most frequently asked questions in this regard is how much content one should create to make their product or brand more visible and engaging to their target audience. While the answer may seem straightforward - the more content, the better - it is not necessarily true in all cases.

Instead of focusing on the quantity of content, it is wiser to assess which type of content works best on each social media handle. Once you have identified the type of content that resonates with your audience, the frequency of posting should be based on your discretion.

For example, Facebook is an engagement platform that requires continuous engagement on your page. To achieve this, it is recommended that you post frequently and primarily focus on videos. Studies show that videos on Facebook generate five times more engagement than other content types.

On Instagram, it is suggested to post 1-2 times a day to keep your followers engaged and interested in your brand. Photos work best on this platform, with more than 23% of photos being shared compared to videos.

As for Twitter, you have the flexibility to post multiple tweets about anything related to your industry, company, and achievements. It is also an excellent platform to share your opinions, views, and videos related to your company's marketing and innovation. Including photos in your tweets can significantly boost engagement, with surveys showing that tweets with attached photos receive 140% - 165% more likes than those without.

By understanding which mediums work best for specific content types and the frequency of posting, you can create an effective social media strategy that resonates with your target audience and helps build your brand.

Conducting Social Media Audits

In today's world, social media has become an integral part of any business's marketing strategy. It is a dynamic platform that constantly evolves, and keeping up with the changes is crucial to ensure the success of your social media campaigns. Conducting regular social media audits is an effective way to evaluate the effectiveness of your social media strategy and determine if it is aligned with your business goals.

When conducting a social media audit, it is recommended to do so on a monthly basis. Many tools are available that can help you with this, which we have discussed earlier. Alternatively, social media platforms like Facebook, Twitter, Pinterest, and LinkedIn have their own page analytics that you can use.

The first step in conducting a social media audit is to identify your content goals. If your aim is to increase brand awareness, you should check your follower counts, analyze which posts are getting you the most followers, and determine what type of content works best for your brand.

By conducting social media audits, you can gain valuable insights into the effectiveness of your social media strategy. You can determine whether your resources are being utilized effectively or wasted, which social media channels are most effective for your brand, and how many leads are being generated from social media. Above all, social media audits help you to identify whether your strategy is working or not. This knowledge can then be used to align your strategy in the right direction and achieve the desired results.

Promote and Distribute your Content

In today's digital world, managing and analyzing content on your website or social media page is not enough to achieve your goals. In order to increase your visibility and reach your target audience, it is crucial to promote and distribute your content actively.

To start with, planning and publishing strategies is only a small part of your social media strategy. Active distribution is equally important, as it ensures that your content is visible to a larger audience. You can use various social media tools like Sprout Social, Socialbakers, Hootsuite, Buffer, SocialPilot, E-clincher, and Egger to schedule your analytics and distribute content effectively.

One of the most effective ways to increase the visibility of your content is to encourage your followers to share it with their network. You can add a share tab to your content or organize question and answer sessions, where you can ask your followers to share their answers with others. By doing this, you can increase the reach of your content and also get valuable feedback from your audience.

In addition, you can use hashtags on Twitter and Instagram to increase the visibility of your content. Hashtags are a powerful tool that can help you reach a wider audience, not only those who follow you but also those who have an interest in the topic you have posted. By using relevant hashtags, you can make it easier for people to find your content and increase its visibility.

In finding, promoting and distributing your content is as important as managing and analyzing it. By using the right social media tools and strategies, you can maximize the reach of your content and achieve your goals.

How to manage customer service on social media?

In today's business world, customer service is a crucial aspect of ensuring customer satisfaction and loyalty. With the rise of social media, businesses have a new platform to interact with their customers and provide them with efficient and excellent customer service. Social media platforms are also essential for acquiring and retaining a loyal audience, which can have a direct impact on a business's revenue.

To manage customer service on social media, it's important to first identify the social platforms where customers are most active and provide the maximum feedback and comments. Once you have identified these platforms, you can ask your social media team to track and monitor the comments and feedback provided by customers.

When a customer reaches out with a query, it's essential to provide a satisfactory response in a timely manner. If the query requires further assistance, you can direct the customer to the appropriate helpline, email, or phone number. By doing so, customers will feel that their opinion matters and that you are genuinely interested in implementing their feedback in your business strategy.

To achieve success in social media customer service, it's essential to focus on three critical goals: awareness, engagement, and ROI. To measure awareness, you need to track how many people have viewed your content and how many individuals your content has reached (i.e. impressions). To measure engagement, you need to track how many comments, likes, reactions, and clicks you receive on your posts and how much your content is shared. To measure ROI, you need to track how many conversions you have received, how many referrals have come from external sources, and if those conversions have transformed into leads.

Implementing these seven tips in your content management system can help you achieve your social media goals. To do so, you should identify which tips are relevant to your business and make any necessary modifications to your social media strategy. Additionally, social media tools can help streamline your social media processes and make it easier to manage customer service inquiries.