The Art of Retail Display

In this article, you will find a comprehensive guide that shares 12 effective strategies to help you improve your retail display and attract more customers to your shop. By implementing these strategies, you can create an appealing and inviting shopping environment that will leave a positive impression on your customers and ultimately lead to increased sales. From choosing the right colors and lighting to arranging your merchandise in an eye-catching way, you will learn all the essential tips and tricks to make your retail display truly stand out. Whether you are a small business owner or a seasoned retailer, these strategies will help you take your store's visual merchandising to the next level and achieve lasting success. So, let's dive in and explore these strategies in detail!

Follow a Theme

Creating an attractive and unique shopping experience can help your store stand out and attract more customers. One way to do this is by following a theme in your shop's display. For instance, United Colors of Benetton uses a rainbow theme to create a colorful and eye-catching store, which draws customers in and encourages them to try out their clothing. Similarly, Chumbak, a modern brand, uses colorful and attractive products and a display that tells a story to give customers a different and memorable experience.

By adopting a thematic approach to your store's display, you can leave a lasting impression on customers and entice them to spend more time in your store. This can be a great way of enhancing the value of your products and boosting customer loyalty. So, don't just rely on the quality of your products alone; make sure your store's design and display are also attractive and engaging.

Cross Merchandising

Marks and Spencer, a popular clothing brand, implements an effective sales strategy known as cross-merchandising. They display various items on their mannequins, such as a shirt, pants, cap, and handbag, that complement each other and create a complete look. This approach influences the customer to purchase the entire package rather than just one item, thereby increasing the order value.

Cross-merchandising is an effective marketing technique that encourages the customer to buy additional products that complement their original purchase. This strategy is particularly useful in retail stores where customers tend to browse and may not have a specific purchase in mind. By displaying items that go well together or are commonly used together, the retailer can increase the likelihood of the customer making multiple purchases.

The right display also plays a crucial role in the success of cross-merchandising. The display should be visually appealing and showcase the products in a way that highlights their strengths and encourages the customer to make a purchase. Retailers should carefully consider the placement of products, lighting, and other visual elements to create an attractive display that will catch the customer's eye and encourage them to buy more.

Keep Displays Portable

To enhance the shopping experience for your customers and create a spacious and clutter-free environment in your shop, it's recommended that you invest in portable displays. These displays can be easily moved to any location within the shop as per your convenience. Not only does this provide you with the flexibility to change the position of the display, but it also allows you to easily change the products being showcased.

Portable displays also offer you the opportunity to draw your customers' attention to specific products by placing them in prominent positions within the shop. You can showcase your best-selling products or the latest arrivals on these displays to attract your customers and encourage them to make a purchase.

For instance, cosmetic shops use portable displays for different brands like Lakme, Maybelline, Dove, and so on. By placing the highest selling brand in front of the shop, you can easily grab the attention of customers and increase the chances of a sale. Similarly, small electronic items like headphones and Bluetooth speakers can also be displayed on portable displays, making the most of your shop's space and enabling you to showcase new products to your customers.

Use Displays to Educate People

Imagine you and your wife are shopping for kitchen utensils at a store, but you are feeling overwhelmed by the vast array of options and are unsure about how to use certain products. You could either wait for a salesperson to approach you and explain the usage, or you could purchase the item and experiment with it at home. However, there is a better solution that can help you make an informed decision: displays.

Displays are an excellent mode of information in situations like these. For instance, Crate and Barrel, a popular store for kitchenware, offers a wide variety of products and they provide detailed information about the usage of every item in their store through their displays. By showcasing their products in a visually appealing and informative way, customers can easily understand the purpose and usage of each utensil before making a purchase. This not only saves time and effort but also ensures that customers make informed decisions while shopping.

Use Technology to Enhance your Shop Design

Use Technology to Enhance your Shop Design:

Van Heusen launched a store to offer a digital experience to the customers.

When you enter the Van Heusen store, you see a big digital screen displaying all the top designs, top looks and everything new in the store. This screen also has a sizing scanner that takes your measurements.

Also, there is a virtual mirror that lets the customer choose the shirt or jeans he wishes to try. The minute he selects the shirt or jeans, it gets displayed on his body and he can see how it looks on him without even trying it.

Use Lighting to Feature Products

Lighting plays a crucial role in showcasing products effectively and attracting customers to make purchases. A poorly lit store can result in customers being uninterested in the products available, which can ultimately lead to lower sales. On the other hand, a well-lit store can create a positive ambiance, making the products more eye-catching and appealing to customers.

When it comes to selecting lighting for a store, it's important to consider the theme and style of the store. For example, if the store is targeted towards a youthful audience, it may be best to opt for brighter and more vibrant lighting to create a lively atmosphere. However, if the store has a more sophisticated or elegant theme, softer and more subdued lighting may be more appropriate to create a calm and relaxing ambiance.

One example of effective lighting design is the Spykar jeans showroom. To showcase their jeans effectively, they have designed their showroom with a simple and minimalist look, keeping the color of the walls and shelves consistent. However, instead of focusing the light from above on the jeans, they have strategically placed the lighting in front of the display. This unique approach helps to highlight the details of the jeans, making them more visually appealing to potential customers. Additionally, the low voltage lighting used on the table where the jeans are displayed helps to create an intimate and cozy atmosphere, which further enhances the customer's shopping experience.

By using lighting effectively, stores can create a positive and engaging atmosphere for customers, increasing the chances of making more sales and creating a loyal customer base.

Change Display Often

If you want to attract customers to your shop and keep them coming back, it's essential to change the display of your storefront on a regular basis. For instance, shopkeepers in bustling markets such as Lajpat Nagar in Delhi or Linking Road in Mumbai change their shop displays frequently to appeal to the large number of shoppers that visit every day. By updating the display, you can capture the attention of passersby and make your shop stand out from others, which can ultimately lead to increased foot traffic and sales. Additionally, changing the display can also create a sense of excitement and novelty for customers who frequent your shop, making them more likely to return to see what's new.

Make Merchandise Easy to See and Buy

One of the most important aspects of running a successful retail store is to make the merchandise easy to see and buy. To achieve this, it is crucial to follow the rule of keeping things at eye level. This means that all the products should be displayed at a height that is easily visible to the customer, without having to strain their neck or eyes to locate them. 

For instance, if you go to a grocery store, you will notice that all the products are placed on shelves that are within easy reach and at eye level. This makes it convenient for the customer to pick the products they need without any hassle. 

Another essential factor to consider is the accessibility of the products. You should ensure that the products are not kept out of the reach of the customer. For example, it is not advisable to keep the products at the bottom or upper shelves as it becomes inconvenient for the customers to reach them. 

Therefore, the design of the store should be as per the convenience of the customers. The shelves should be arranged in a way that makes it easy for customers to navigate through the store and locate the products they need. By keeping these factors in mind, you can create a shopping experience that is seamless and enjoyable for your customers.

Work on Your Window and Entrance

When it comes to running a successful retail business, it's important to pay attention to the details that can make all the difference in attracting and retaining customers. One such detail is your window and entrance display. This is essentially the face of your shop, and it's often the very first thing that a potential customer will see. 

Think about it: when you walk into a hotel and see an impressive chandelier and luxurious carpeting, you immediately feel a sense of awe and appreciation for the space. The same principle applies to your shop's window display. It should be visually striking, unique, and captivating enough to draw people in. 

Take for example Studio Pepperfry, a furniture shop that's known for its exceptional window displays. When you enter their store, you're immediately struck by the creativity and thoughtfulness that has gone into their displays. It's not just your typical furniture store with rows of items lined up - it's an experience that makes you want to explore and discover more. This is the power of a well-designed window display, and it's something that every business owner should strive to achieve.

Go for an Unusual Display Shape

When it comes to designing a display, it's important to think outside the box. While typical box shelves may be functional, they lack uniqueness and won't easily capture the attention of viewers. Instead, consider creating a display that features shelves of different shapes and sizes. By doing so, you can create a more visually compelling display that stands out from the crowd.

One effective way of achieving this is by incorporating the shape of the products themselves into the display. For example, a brand that sells drinks could create a display in the shape of a bottle. This not only showcases the product in an interesting way, but also makes it easier for customers to identify the product they're looking for.

Another option is to create a display that tells a story or conveys a specific theme. For instance, Frooti once created a display featuring a tree in a store, complete with fake fruits hanging from the branches. The Frooti cartons were then arranged beneath the tree, creating a fun and playful display that appealed to children and adults alike. By thinking creatively and designing a display that goes beyond the ordinary, you can create a more memorable and engaging shopping experience for your customers.

Encourage Product Testing

Encouraging customers to test your products before purchasing can greatly increase their confidence in the quality and effectiveness of your offerings. One effective way to do this is by incorporating product testers into your displays, as seen in the example of The Body Shop. By providing a small bottle of a body scrub or butter as a tester, and labeling it with an invitation to "Try Me," customers are more likely to engage with the product and experience its benefits firsthand. This can create a powerful incentive to purchase the product, as it has already been tested and approved by the consumer. Overall, integrating product testing into your sales strategy can be a smart and effective way to build trust and drive sales.

Keep prices visible

It is crucial to keep prices visible when displaying products to customers. This not only helps customers make informed purchase decisions but also ensures transparency in pricing. In addition, it is important to display special deals and discounts prominently to avoid customers missing out on these offers. By doing so, customers are more likely to make a purchase and feel satisfied with their decision. 

It is worth noting that some customers may be deterred from purchasing a product if the price is not clearly displayed. Therefore, it is important to make sure prices are visible and easily accessible. This strategy is also known as silent sales, as it can help increase sales without actively promoting the product or service. 

Finally, it is always a good idea to study your competitors' stores to learn from their strategies and tactics. Observing their pricing and display techniques can provide valuable insights on how to improve your own sales strategies. Remember that success is not achieved overnight, but with consistent effort and continuous learning.

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