What story will your ad tell?

What story will your ad tell?

Ideal client

When it comes to designing a powerful ad campaign, having a framework in place can greatly increase your chances of success. One such framework involves identifying your ideal client - the person who you want to connect with through your campaign. By defining your ideal client based on factors such as demographic, psychographic, and ethnographic characteristics, as well as age group, income bracket, marital status, gender, socio-economic status, education level, mindset (urban or rural), interests and hobbies, lifestyle, culture, aspirations, and buying behavior, you can create a campaign that speaks directly to their needs and desires.

For example, athletic brands like Adidas, Reebok, and Nike tend to focus on customers who are interested in physical fitness, while luxury brands like Rolex, BMW, Louis Vuitton, and Armani often target customers who have aspirational lifestyles. Gillette, on the other hand, offers a range of products - including Atra, Sensor, Sensor Excel, Mach3, and Mach3 Turbo - each of which is designed to appeal to a different type of customer.

To identify your ideal client, it's important to put yourself in their shoes and consider things like why they might buy your product, what problems they might encounter when using it, how your product can satisfy their needs, and what improvements they might want to see. Once you have a clear picture of your ideal customer, you can then focus on creating specific benefits that speak directly to their interests and needs.

Other factors to consider when identifying your ideal client include their location, buying behavior and patterns (such as when they tend to buy products, whether they prefer to shop with discounts or without, and whether they tend to buy similar products), and whether they typically make purchases online or in person. By taking all of these factors into account, you can create an ad campaign that is tailored specifically to your ideal client, increasing your chances of success and helping you achieve your marketing goals.

Magnetic headline

Writing a magnetic headline is crucial in capturing the attention of your target audience. There are different ways of creating a magnetic headline that can help increase your chances of getting your message across. One of the most effective ways is by using the "List" Headlines approach, which involves giving a list of specific items such as "10 Types of Blog Posts" or "10 Tips for Better Productivity."

Another approach is using the "How to" Headlines, which provide valuable information on how to do something. Examples of this type of headline include "How to Become Rich" or "How to Manage Your Time."

The "Resources" Headlines approach involves providing comprehensive guides or steps to accomplish a specific task. This type of headline can include titles such as the "Ultimate Guide to All Business Problems" or "13 Steps to Instantly Boost Your Revenue."

"Question" Headlines can be used to hook up with customers by asking them relevant questions that relate to their interests or needs. The "Extreme Emotion" Headlines approach can capture the attention of customers by including emotions such as anger, anxiety, fear, joy, lust, surprise, or shock in the headline.

Headlines that offer customers what they want are also highly effective. Examples include "Har Mausam Aam" or "5 Ways to Make Money from Your Twitter Account." Negative headlines such as "30 Things You Should Not Share on Social Media" or "5 Things You Never Do" can also be effective.

Facts, Figures, and Statistics, Predictions and Trends, Headlines with "Numbers," Curiosity Generating Headlines, Headlines with "Trigger Words," Headlines with "a Promise," Headlines with "Solution," and Headlines with "Achievement" and "Guarantee" are all effective ways to create magnetic headlines.

When creating a magnetic headline, ensure that it solves a problem, promises one quick win, is super specific, quick to digest, high value, instantly accessible, and has a unique value proposition. By following these guidelines, you can create headlines that capture the attention of your target audience, increase your click-through rates, and ultimately boost your conversions.

Reason Why - Feature - Outcome

Highlight the outcome of the product.

Do not tell about the product; tell about the outcome of the product.

For example:

1. Smoker Test

Pathology labs have implemented a new strategy, smoker screening test.

If you sell different types of tests like Blood glucose, Iron study, Lipid profile, Kidney function, Lung test, etc. included in the smoker test, then the customer will not buy it.

However, if you sell the test by saying that it is a test for smokers to check whether they are healthy or not, then people will buy it.

So, you are selling the outcome or the end result and not the product.

2. Coronavirus Test

If they sell the different types of tests to check coronavirus, then people may not have bought it.

But, they ask to test your immunity to determine whether coronavirus can happen to you or not. This helps them to sell the test.

So, you should highlight the outcome of your product in your Ad campaign. This will help in killing their questions or reasons like:

  • It is costly.
  • I don’t have a budget.
  • Your competitor is giving at a lower price.
  • You can quantify the outcome.

Unique Serving Proposition

When creating an advertisement campaign, it is important to highlight your unique serving proposition. This refers to the special aspect of your product or service that sets it apart from competitors. By emphasizing this unique feature, you can effectively eliminate competition and attract customers. For example, UrbanClap's unique serving proposition is providing professional services within the comfort of your own home. FedEx's unique serving proposition is their guarantee of overnight delivery. Dominos Pizza is known for their promise of delivering delicious pizza in just 30 minutes. Paperboat's unique serving proposition lies in their innovative packaging and focus on nostalgic childhood flavors. OLX's unique serving proposition is their platform for buying, selling, and finding anything. Identifying and highlighting your unique serving proposition is crucial for a successful advertising campaign.


It is highly recommended to provide your customers with a guarantee, as it instills a sense of confidence in them. There are various types of guarantees that you can offer, including a money-back guarantee, which can be provided within a specified time frame such as one week, two days, three days, etc. Additionally, you may also consider offering a money-back guarantee with a new product or a product replacement guarantee. Another option is a buy-back guarantee, which means that if the customer is not satisfied with the product, you will buy it back from them. A low-price guarantee is another popular option, as is a free-service guarantee. You may even offer a 100% placement guarantee, depending on the nature of your business. Finally, if your product is of exceptional quality, you may consider offering a zero guarantee. It is highly recommended to include a guarantee in your Ad campaigns to provide a sense of assurance to your customers.

Social proof

The concept of social proof is essentially testimonial proof, which can be a valuable addition to any advertising campaign. By including testimonials from satisfied customers, your ad can become more relatable and trustworthy to potential clients.

One excellent example of a brand that relies heavily on social proof in their ads is Dove, who often feature women who use their products sharing their positive experiences. This type of advertising can be very effective, as people are more likely to trust the opinions of others over self-praise.

To incorporate social proof into your own advertising campaign, consider including press releases, awards, social share buttons, logos of your clients, success stories, and case studies. These elements can all help to build trust with potential clients and show them that your business is reputable and successful.

So, be sure to reach out to your satisfied clients and customers and ask them for testimonials that you can include in your advertising campaign. By doing so, you'll be leveraging the power of social proof to attract more business and grow your brand.

Call to Action

As a business owner, it is essential to have a well-planned advertising campaign. One of the key elements of an effective campaign is the call to action (CTA). A CTA is a statement that instructs the viewer or reader to take action after seeing the advertisement. In order to make the most of your ad campaign, it is important to create a clear and compelling CTA.

A good CTA should be short and to the point. It needs to be a command that the viewer can easily follow. Additionally, it should be actionable and not just informative. For example, a CTA that says "Learn More" or "Click Here" is more effective than one that simply provides information without any direction.

In digital advertising, CTAs can take many forms, such as "Create New Account," "Connect with Us," "Rate Now," "Visit Now," "Sign Up," or "Share Now." It is important to choose the right CTA that suits your business and the message you want to convey. The CTA should be designed in a different color or font to stand out from the rest of the ad.

You can also add a sense of urgency or excitement to your CTA by attaching promotions or emotions to it. For example, "Buy Now and Get 50% Off," or "Plan your Dream Vacation Today." This creates a sense of urgency and encourages the viewer to take action immediately. You can also create a sense of urgency by mentioning that the offer is only available for a limited period of time. This motivates the viewer to act quickly to take advantage of the offer.

It is also possible to minimize the risk associated with taking action by offering a free trial or "Order Now Pay Later" option. This can encourage potential customers who are hesitant to make a purchase to take the plunge and try out your product or service.

Finally, it is important to be creative with your CTA. Instead of using generic phrases like "Click Here for More Details," try using something more engaging, like "Checkout Details at Your Fingertips." This will make your ad stand out and make your CTA more memorable.

By following these seven steps, you can create an effective and memorable call to action that will help generate leads and increase your ROI. Remember to keep your CTA short, actionable, and engaging, and you will be well on your way to a successful ad campaign.