When to Go Viral and When to Focus on Core Growth
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When to Go Viral and When to Focus on Core Growth

Are you concerned about how to make your brand reach a large audience without having to spend a fortune on marketing and advertising? If so, then you may be interested in learning about the concept of 'organic branding' and 'economic branding'. These methods focus on achieving viral success for your brand through alternative means that are less costly and more sustainable.

Marketing and advertising can be an expensive endeavor, especially for small businesses or startups. However, there are ways to achieve brand virality without breaking the bank. In this article, we will explore 5 important tips that can help you make your brand go viral without having to spend a lot of money.

By implementing these tips, you can create a buzz around your brand and increase your visibility online and offline. From leveraging social media to creating high-quality content, these tips will provide you with actionable steps to make your brand stand out and gain traction in today's competitive market. So, let's dive in and discover how you can make your brand go viral without spending a lot of money.

Striking the Balance Between Feeling and Information in Your Brand

In the world of branding and promotion, there are two key factors that can make or break your advertising campaign: feeling and information. While it's important to provide information about your product or service, it's equally important to connect with your audience on an emotional level. People are not interested in who you are or what you sell - they are interested in how you make them feel.

When you're creating an ad, it's important to consider the emotional response you want to elicit from your audience. Think about what kind of feeling your brand is able to generate and how that feeling can help your brand go viral. Many of the most successful ads of all time have had a strong emotional touch that resonated with viewers and helped to spread the word about the brand.

For example, consider the ad for Samsung LED TV Repair. This ad became a viral sensation because it had a powerful emotional hook that resonated with viewers. In the ad, a Samsung mechanic drives through curvy and rugged hilly roads to repair a LED TV in a Blind Student's hostel situated at hill top. On reaching, he finds that all the blind students were waiting for their TV to be repaired so that they can listen to their hostelite friend singing in a reality show. The ad was so successful that Samsung reported a jump in their sales of TV, that is, a J-Curve in Sales.

This example highlights the importance of creating an emotional connection with your audience in order to increase your brand recall value. By making your audience feel something through your advertising, sales pitch, and promotional schemes, you can increase the chances that they will remember your brand and become loyal customers. So, when you're creating your next ad campaign, don't forget to focus on the emotional side of things - it could make all the difference.

A Story of Compassion and Change

It has been observed that businesses often tend to spend a considerable amount of money on advertising and marketing their brand to gain more customers and increase revenue. However, there is an alternative approach that can help businesses save money while also being socially responsible. This approach is called 'Organic Branding'.

Organic Branding relies on creating an emotional connection with the customers by telling a socially responsible story. Research has shown that customer buying behavior is primarily driven by emotions, rather than logic. Therefore, it is essential for businesses to focus on creating an emotional connection with their customers through their advertisements and campaigns.

By incorporating a socially responsible story into their branding efforts, businesses can attract customers who are not only interested in the product or service being offered but are also aligned with the brand's values. This approach can help businesses save on advertising costs while also building a positive brand image that resonates with their customers.

In outline, businesses can benefit from incorporating a Socially Responsible Emotional Story into their branding strategy, as it can help attract customers, build brand loyalty, and save money on advertising costs.

Uncovering Attention-Grabbing Potential

In the world of advertising, getting the attention of your target audience is the most crucial aspect of any campaign. In the past, advertisers would focus on keeping the end of their ads engaging so that viewers could take home the message with them. However, with the introduction of remote control-operated TV sets, viewers gained more control over what they watched, making it necessary for advertisers to capture their attention from the very first second. If an advertisement fails to do so, viewers can quickly switch to another channel, causing significant damage to the campaign's effectiveness.

To grab the viewer's attention, many brands use advertisement techniques that evoke extreme emotions. For example, a deodorant ad may show a man spraying deodorant on his body, and girls getting attracted to him from all directions. There are numerous other ways to create attention-seeking potential, and brands must choose the one that best suits their product.

One such way is to use the testimonial route of social proof. This involves using reports and surveys to make customers believe that the product being showcased is one of the best. Many brands, such as USHA, Fena, Colgate, Sensodyne, and others, use this strategy to persuade potential customers. Additionally, many brands use doctors in their advertisements to reinforce the idea that the product is the best option available.

Another effective way to grab the viewer's attention is to incorporate unexpected, delightful surprises into the ad. Instead of investing heavily in hiring an expert agency, some companies choose to work with someone with limited experience in making creative ads. These companies then spoon-feed their ideas to the audience, which often fails because viewers don't enjoy being spoon-fed things they already know.

The most successful ads are the ones that are designed to leave a smile on the viewers' faces. Brands like Pidilite have experimented with such ads that leave a lasting impression on the audience. For example, the Royal Stag-Men will be Men ad and Airtel's ads are some of the most memorable ads that have left a positive impact on the viewers. The key takeaway is to create an advertisement that is unexpected, engaging, and delightful, leaving a lasting impression on the viewer's mind.

Jingle Your Way to Growth: Attract, Engage, and Convert with Music-Driven Calls to Action

Jingles have always been an important part of advertising. They are short, catchy tunes that are used to promote a product or service. The reason why jingles are so effective is that they can easily grab the attention of the audience and remain stuck in their minds long after the ad has ended. This is because the human brain is wired to respond to music and catchy tunes more easily and effectively than other forms of advertising.

When people watch an ad with a jingle, they tend to sing or hum it unconsciously, even when they are not aware of doing so. This is because jingles are designed to be memorable and easy to remember. They often have a simple and catchy melody, along with a memorable tagline or message that viewers can easily remember and associate with the product.

Moreover, jingles are also known to have hidden commands that influence the behavior of the viewers. As they keep humming or singing the jingles, it creates a subtle emotional connection with the product or service being advertised. This emotional connection leads to a higher chance of purchasing the product or service when they go to a shop or look for a similar product online.

For instance, the jingles of Uncle Chips, Vicks, Mango-Frooti, Bajaj advertisements are so popular that they have become part of the cultural landscape in India. These jingles have not only increased the visibility of these products but also have played a crucial role in boosting their sales.

Exaggerate the Insecurities and Fear

Over the past few decades, advertising has become increasingly focused on exaggerating the insecurities and fears that people have. Brands often use this tactic to convince viewers that their product or service is the solution to their problems. They amplify and glorify the fears and concerns of the audience throughout the ad to generate a sense of compulsion and urgency.

For instance, in an advertisement for hair oil, the company might show hair fall issues or dandruff problems to make viewers feel insecure about their hair. Similarly, an insurance ad might convey that an untimely death can happen to anyone, and their product can provide financial security to the family.

Even Baba Ramdev, a well-known figure, uses fear and insecurity in his hair oil advertisement. He shows that other companies use components that can cause cancer, implying that their hair oil is a safer alternative. In summary, the use of exaggeration of insecurities and fears in advertising has become a popular tactic to convince people to purchase products or services.