DOMAIN 1
PMBOK 7 Performance Domain · Deep Dive
Stakeholders
Build and sustain productive relationships so stakeholders actively support the project. Effective engagement is continuous and two-way — it surfaces requirements & risks, reduces resistance, and keeps the project's social licence intact.
Visual Map — The Engagement Cycle & the Engagement Ladder
Identify▸
Understand & analyse
power · interest · attitude · proximity▸ Prioritise▸ Engage
communicate · involve · build trust▸ Monitor & adapt↺
power · interest · attitude · proximity▸ Prioritise▸ Engage
communicate · involve · build trust▸ Monitor & adapt↺
Engagement is a relationship, not a broadcast. The detailed tools — Power/Interest grid, salience model, communication methods & channels — live on Poster 26.
Analysis Dimensions
- Power — ability to influence outcomes/resources.
- Interest — how much they care about the result.
- Attitude — supportive ↔ resistant.
- Proximity — how closely involved in the work.
- Salience — power + legitimacy + urgency.
Exam Concepts
- Engagement is continuous & two-way.
- Salience = power · legitimacy · urgency.
- Engagement levels current vs desired (U-R-N-S-L).
- Manage relationships, not just communications.
Executive View
- Stakeholders are the project's social licence.
- Sponsor engagement is make-or-break.
- Manage up, down & out.
Industry Example
Infrastructure & IT
- Infrastructure: community, regulators, landowners. IT: users, business owners, vendors — each engaged differently.
Interactions & Results
- Shapes Planning (requirements), Delivery (acceptance), Uncertainty (risks).
- Good signs: productive relationships, needs met, desired levels reached, few disruptive surprises.
Through the Life Cycle
- Re-identify & re-assess as stakeholders change over time.
- Engagement intensity shifts by phase (heaviest at change points).
Memory Hooks
- "Identify · Understand · Prioritise · Engage · Monitor."
- Ladder U-R-N-S-L; salience P-L-U.
- Engagement is a relationship, not a memo.
60-sec Review5 steps of the cycleU-R-N-S-L ladderSalience = P·L·UCurrent vs desiredTools? → Poster 26
PMI Visual Wall · Domain Deep-Dive · Stakeholders · original instructional design · A3 landscape