Business articles and subject areas in the KEVOS knowledge library. 184 pages.
How to build a leading brand on a minimal marketing budget — through product quality and word of mouth, an all-team social-media presence with alternative real-life campaigns, a…
Six strategies behind a market leader — a problem-solving product, smart consumer marketing, zero-debt growth, social commitment, continuous R&D, and relentless technology innov…
A seven-step framework to fix a company's process and performance and turn losses into profit — goal statement, difficulties, possibilities, success rituals, effort and result s…
A five-component model of leadership — personal power, influence, progressive advancement, community and common purpose — across three levels of effectiveness (self, interperson…
A compounding formula for any new beginning — invest in yourself for the first 90 days and they decide the next 9 months: the quarter builds the mindset, the rest of the year bu…
Who must be in the room when strategy is set — the decision-maker, the implementers and an outside facilitator — why commitment follows involvement, and how to create the right …
A framework for positive interpretation — why you can focus on the goal or the problem but not both, how every negative incident carries a positive intent, the three lenses for …
Voice modulation for personality development — the four advantages (identity, surveillance, opportunity and the C-factor of connect, convey, convince, confidence), the five-step…
Turn a personality-oriented business that needs you present into a process-oriented one that runs without you — develop SOPs to scale fast, keep quality consistent, and cut know…
Why chasing customers beats chasing investors — prove your unit economics and capital comes to you. Covers the customer-first principle, profit-sharing partnerships instead of u…
How to identify business trends — research customers and become a subject-matter expert, change your channel, team and location to match, and use search-trends tools to spot wha…
How dressing sense shapes influence — know your body type, decide by the four factors of colours, nature of work, climate and occasion, pass the mirror test, keep the neat-and-t…
Entrepreneurial lessons from Sunil Kanoria and the rise of SREI Infrastructure, covering focus over outcomes, strength-based leadership, design thinking for future customer need…
How to acquire the whole market, including competitors' customers, through market penetration — the scale-and-share flywheel and ten low-cost strategies, from pricing schemes an…
Read and project positive body language — the five categories (facial expressions, head and neck, posture, gestures, handshakes), what each signal means, and exercises to buil…
The product design process — research your stakeholders deeply, surface each group's real problems, turn them into a value proposition, and unite everyone on a common platform f…
How a single disciplined review day each week reveals what is really happening across departments, sharpens decisions and drives profit — the 9-to-9 review system, its seven set…
The essential HR productivity formulas and metrics for a company — revenue and profit per employee, cost per hire, overtime and incentive percentages, absenteeism, job satisfact…
SWOT analysis as a tool to see what's working and what isn't — the four quadrants on the internal/external and helpful/harmful axes, the factors behind each, how to run a SWOT w…
How ERP unifies and automates a business's core resources and processes — deployment models, demand–supply planning, implementation steps and real-world application patterns for…
Run a personality SWOT analysis — map your Strengths, Weaknesses, Opportunities and Threats, the questions to ask in each quadrant, and how to find your USP for career decisions.
Six practical steps toward financial independence — rent before you buy and invest the difference, use the shared economy instead of owning depreciating assets, buy refurbished,…
Convince any customer with one simple strategy — sell benefits, not features. A feature is about your product; a benefit is about the customer's life. Translate every feature in…
How attitude drives growth, and a method to replace negative mental patterns with positive ones — the seed pattern behind your attitude, the alternative-thinking philosophy of d…
Chase customers, not investors — prove unit economics first, use profit-sharing instead of capital, and make your first landlord and chef your investors, so funding chases you.
Why you set a strategy and how you build one — the four reasons to plan and the five sequential questions (where am I now, how did I get here, where do I want to be, how do I ge…
SWOT analysis explained — the four factors (Strengths, Weaknesses, Opportunities, Threats), the internal-versus-external matrix, how to run a SWOT with your team, where the data…
50 common English phrases grouped by what they do — greetings, introductions, politeness, clarifying, consoling, encouraging and formal writing — with formal and informal us…
The project management framework — what a project is (a temporary endeavour creating a unique result), what project management is, the five process steps (Initiation, Planning, …
The ARROW coaching model for business and leadership development — Aim, Reality, Reflection, Options and Way Forward — built on three questions (where are you now, where do you …
The seven military principles behind Alexander's victory at Gaugamela — objective, offensive, mass, manoeuvre, concerted action, surprise and exploitation — translated into a wo…
Twelve retail display strategies to attract customers and lift sales — theme, cross-merchandising, lighting, eye-level placement, an inviting window, product testing and visible…
How to price your product — define your customer profile, calculate COGS, price on the value you create rather than cost, influence the real decision-maker, use scarcity, and ti…
A framework for changing people — the favourability principle (people change when the change feels favourable to them), the Four Quadrants of change (merits and de-merits of ado…
Win the customer's belief by selling benefits, not features — translate every product feature into an impact on the customer's life, and focus on their success so they invest in…
A framework for building successful managers — the three transferable manager traits (removing obstacles, seizing opportunities, adaptiveness) and the "emotional balance sheet" …
How to build a successful value-retail business — choosing products through assortment planning and demand forecasting, delivering more value at lower cost, using ERP and MIS, e…
Why a privacy policy matters for a website or mobile app business and how to implement it — the nine codes of conduct covering data collection, use, disclosure, security, cross-…
Personality development is both internal and external — not just looks and communication. Learn the I = Internal + External formula and the eleven-part PERSONALITY blueprint.
A guide to market research — primary vs secondary research, the six reasons it matters, a five-step DIY method covering competitors, customer problems, value and difficulty, and…
How to build operational excellence in an organisation — trust your team and give them ownership, delegate everything except relationships, vision and investor communication, ru…
Why meetings waste time and how note-taking fixes it — the 30-minute rule and four note-taking frameworks (Cornell, Mapping, Charting, Outlining), with how to choose, assign and…
How to design a product or service before you launch — researching your ecosystem, identifying and deeply understanding every stakeholder, framing a value proposition from their…
The 8 P's of Business — a sequence framework: Problem, Prospect, People, Product, Pricing & Positioning, Process & Performance, Profit, and Purpose, the thread that binds the ot…
How to identify and act on market trends — researching customers and the ecosystem, becoming a subject-matter expert, and using search-trend tools; then the changes to make once…
Build leadership and teams — the seven leadership styles, three steps to grow as a leader, eight habits to develop, and nine ways to manage a team with equity and procedural jus…
How to protect your business from cyber attacks — why every connected business is at risk, the five categories of attack (malware, phishing, identity theft, spoofing and wireles…
Six methods to find and validate a high-potential business idea — aggressive networking, weekend internships with startups, A/B testing, building a minimum viable product (MVP),…